During the first week of orientation, they had discussed the Purple Cow, because of my commute I have been listening to a variety of audio books and decided to finally listen to this one. Cows may be interesting to look at for a short time, but after seeing many cows they tend to blend together and they all look very similar, they then become less interesting to look at. This book discusses about standing out and being a Purple Cow, even if it is difficult, because you will have a better chance to succeed.
A purple cow is like doing something that makes you unique to the competition. You won’t get noticed if your doing the same thing as everyone else. Being a Purple Cow is doing or being something that does not go unnoticed.
*This is not a paid advertisement of this book